The company generates 8 terabytes of data a day, said Reed Shaffner, Zynga's director of product.

Zynga touts the value of its analytics to developers who use its platform. Analytics data and analysis show developers which features users like, so that they can continue to launch new experiences within the game, the company said.

The platform will launch with new developer partners 50 Cubes, Majesco and Portalarium as well as existing partners including Sava Transmedia, Mob Science and Row Sham Bow.

Asked for more details about when the platform would go live, Bronstein said, "You're going to see more like a progression than like this is the day that the platform became available."

The IDG News Service