All the announcements come amidst increased pressure for YouTube to compete with , the NBC- and Fox-operated service getting plenty of attention lately. recently referred to Hulu as the "most prominent site for mainstream TV shows and, increasingly, movies" and went on to systematically deconstruct the perceived problems with YouTube.

"Studios are wary of YouTube's historically lax attitude toward posting copyrighted material," the story says. "Many media companies worry about the rising power of Google over their own business. And some worry about having their multimillion-dollar epics shuffled in between home videos of babies plopping the pudding on their hair."

It doesn't stop there, though. The Times calls YouTube's site a "mess" and "visually distracting" compared to Hulu's interface. And it's .

YouTube Domination

Despite the reviews, YouTube seems to be doing just fine. A found YouTube dominating the online video market, with more than 5.3 million video streams in the month of September. Hulu was sitting at a comparatively meager 142,261.