Yahoo launches stand-alone mobile search app

24.05.2012
Yahoo beefed up its search offerings on Wednesday when it launched Axis, an HTML5-based browser app that delivers search results as page previews rather than as links.

Axis shortens the time it takes a user to get from an initial query to the desired result, whether it's finding a fact or making a reservation, by about a third, according to Ethan Batraski, Yahoo's director of product management for special projects.

Batraski explained that most search interfaces require a three-step process -- query, results page and the selected result -- which Axis has tried to reduce to just two.

"That's an archaic experience. It's been the same for 12 to 15 years. We decided to get rid of the middle step, because nobody really likes the middleman," Batraski said.

The app is a browser as well as a search engine, with browsing functions including navigational arrows, an address bar and bookmarking. A search query in Axis returns a set of visual page previews, rather than links with text summaries. Any structured content results, such as showtimes or sports scores, that would appear in a conventional Yahoo search also appear in Axis. Search results appear across the top of the screen, and the user can swipe left to display lower-ranking results without reloading.