Yahoo fired Bartz on Tuesday evening, two and a half years after she took the CEO spot from co-founder Jerry Yang. Bartz was brought in to pull Yahoo out of a nosedive, but left the board unhappy with her performance.
Today, Yahoo is a company with no clear identity, no flagship product and no hot prospects--at least from a consumer perspective. So turning the company around looks just as daunting, if not more so, than it did when Bartz took over. Here's a breakdown:
Although search made Yahoo famous, it's no longer the company's main focus, with now powering the back-end of Yahoo.com searches. Whether the deal brings in lots of revenue is beside the point; with the success of Yahoo search tied to Microsoft, Yahoo essentially gave up on being a true competitor to Google.