Windows 8 touchscreen devices to be priced higher, Dell says

22.05.2012

The computer maker has been trying to reduce its dependence on sales of consumer PCs, where profit margins are lower, and is trying to sell more higher-priced systems, such as its XPS PCs. Dell's mobility revenue in the quarter just ended declined by 10 percent, while desktop revenue declined by 1 percent.

Its PC business underperformed as demand slowed down and more consumers opted for tablets and smartphones, Brian Gladden, Dell's chief financial officer, said during the call. Dell has shelved its consumer tablets and smartphones over the past few quarters, keeping only its enterprise tablets.

Dell's PC revenue also dropped below expectations because it didn't participate in the market for low-margin, entry-level PCs, which were a big chunk of PC sales for the industry overall, especially in emerging markets such as China.

Falling prices for memory and LCDs, and the normalization of hard drive supplies, favored companies selling those low-end systems, which in turn put pricing pressure on Dell's business.

The hard drive issues caused by flooding in Thailand last year have been resolved and drive prices will fall as the year progresses, Gladden said.