In fact, it may be in a company's best interest to start speaking out on social issues. Loden says that there's been a shift in consumer sentiment--people like when corporations take positions on social issues because it's perceived as proof that corporations are concerned with what's going on in their consumer's communities.

"More and more consumers are looking for companies that are helping their communities to thrive. Visibility on issues for social good can be beneficial to corporations," Loden said.