The basic concept of the Interest List is similar to creating lists in Twitter, or . You can organize related profiles and pages . Sure, you can also simply friend, or subscribe to each of the pages and profiles from the list individually, but the Interest List has two advantages over that system.

First, Interest Lists make it easier to follow topic-specific content without cluttering up your main Facebook newsfeed. The top posts from your Interest Lists will appear in your feed, but most will not. You can view the complete catalog of posts by selecting a specific list from the Interests section in the left pane of the Facebook home page.

Second, it makes it easier to follow content related to topic you're interested in, or to promote and share those topics with others. You don't have to scour all of Facebook to find the pages and profiles related to your favorite sport or hobby if someone else has already invested the effort to create an Interest List for the topic. Similarly, you can take the initiative to create your own lists for the topics that interest you, and share those with your Facebook friends or the public at large so they can follow all that same content with a single click.

That brings us to the part where you come in. If you have a Facebook Page for your business, or a Facebook Profile that you want to build a following for, Interest Lists can be a great tool to accomplish that goal.

Let's say you're in the business of making fitness equipment and apparel. You'd like to have a massive following and build a huge community around your Facebook Page, but the problem is attracting people to "Like" your page. You can spend money marketing and promoting your page on Facebook, or you can drive traffic using Interest Lists.