Why small tablets will dominate the tablet market

07.07.2012

Buying these cheap tablets will be a nearly consequence-free decision. They'll be an impulse buy. People will buy several. People will buy them for their children. Children will buy them for themselves.

But the real driver isn't just that low cost means more people can afford them. Low cost means low material value, which will give people incentives to use tablets everywhere, all the time without thinking about them. They're a low-risk gadget to carry around. They're less likely to be stolen. They're easily replaced if lost or broken.

The smaller form factor also increases the locations and circumstances for using a tablet. It's both less conspicuous and also fits in a pocket.

For example, I wouldn't use my $500 iPad in the following circumstances, but would definitely use my $200 : The beach, in restaurants, at the movies (oh, calm down -- I'll shut it off before the trailers roll), while hiking, while walking around in disreputable neighborhoods, while on a boat, and so on.

Increased locations for use means more use, and more use means more enjoyment. Cheapness is a feature. Cheapness enhances mobility.