1. It's open source. "That's the foundation upon which you build," Che says.

2. It's based on collaborative development. "There's got to be a viable, independent community around the project," he says. "That dynamic has to be there, otherwise it's just a proprietary company releasing its source code."

3. It's based on open standards and open formats that are not tied into proprietary technology.

4. It gives you the freedom to use your intellectual property.

5. It gives users a choice of infrastructure. They get to choose their infrastructure provider and cloud provider.