Push Pop Press, founded by Apple veterans, is known for publishing an innovative iPad ebook by Al Gore. The official from Push Pop Press said, "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook."

Facebook echoed similar sentiments in an , choosing not to address any potential publishing initiatives: "We can't wait for co-founders Mike Matas and Kimon Tsinteris to get started, and for some of the technology, ideas and inspiration behind Push Pop Press to become part of how millions of people connect and share with each other on Facebook."

And although Facebook might not have any immediate ambitions of getting into the publishing world, there may be plans down the line. The opportunities are astronomical. The same way Google from Gmail, Picasa and other widely used Google services for its Google+ debut, Facebook could leverage its millions of users for a publishing model. The company could easily create a digital bookstore seamlessly integrated with the social network.

This would be a huge boon to authors and publishers, especially small independent ones, who would gain the potential to reach out directly to their social network to engage their fans, and to promote and sell their books directly on the Facebook platform.

This is just speculation, of course, though it seems like a natural step for Facebook. After all, its Google rival has the , so why not follow suit with something a little more innovative?