It often faces than other, smaller, companies, but environmental groups typically state that they expect Apple to lead the way . And Apple, for its part, participates and responds

So why has Apple made this move? It didn't have to withdraw from EPEAT, and there seems to be no material gain other than losing a few key customers. Apple spokesperson Kristin Huguet today :

"Apple takes a comprehensive approach to measuring our environmental impact and all of our products meet the strictest energy efficiency standards backed by the US government, Energy Star 5.2. We also lead the industry by reporting each product's greenhouse gas emissions on our website, and Apple products are superior in other important environmental areas not measured by EPEAT, such as removal of toxic materials."