What will Google gain from an online tablet store?

30.03.2012

Analysts are convinced, however, that Google will make a strategic move, such as online store, to sell its own co-branded tablet, probably in the price range of $200 to $300, lower than the iPad.

Two analysts had opposing views as to whether Google would ultimately succeed in its online approach.

Rob Enderle, an analyst at Enderle Group, said an online store won't do much for Google without physical stores and improvements to Android tablets. "An online store alone won't cut it for Google," he said in an interview.

Google might need physical stores like Apple's to succeed with Android tablet sales, Enderle said. It also needs a history of online sales success like Amazon's in selling books and merchandise before Amazon rolled out the Kindle Fire.

"Amazon did well with the Kindle Fire because Amazon already had massive online store traffic," Enderle said. "If you have zero online traffic like Google, how are you going to do what Amazon's done?"