What's particularly interesting about the Internet-to-TV niche is that it's uncharted territory. No one's sure how it'll evolve. Consumers are still learning about Internet streaming--what's a again?--and the technology is rife with glitches, particularly when Wi-Fi is involved. Google TV could help drive end-user adoption, especially if there's some sort of cost savings or other advantage associated with Web-to-TV integration.

Google has made a name for itself as the Great Disrupter. Will its Google TV change television as we know it?

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