That’s the message from a panel of virtualization management vendors that discussed sprawl at Interop Las Vegas this week.

While the vendors sang the praises of their own products, they said human processes may play an even more important role than technology in controlling VM sprawl.

“We found sprawl was more of a behavioral thing than a technology barrier,” said John Suit, CTO and principal founder of . “It has a lot to do with the expectations of application owners.”

The most successful IT shops set clear expectations and don’t divert from them, said Jay Litkey, founder and CEO of .