The benefits for Blogger publishers of using the Google+ profile include giving their readers "a more robust and familiar sense of who you are" as well as having their posts surface with an annotation in the search results of their social connections, .

"Plus, bloggers who switch will automatically get access to the Google+ integrations we'll be rolling out in the future," wrote Vardhman Jain, a Google software engineer, in the post.

Of course, since Google+ requires that people use their real name, doing this profile switch may not be a good option for the many bloggers who publish using a pseudonym.

"That's why we've made it completely optional to switch," Jain wrote.

The option to replace a Blogger profile with a Google+ profile is available in , the testing site where Blogger publishers can turn on new features before they're generally available to everyone on Blogger.