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Use Social Media Effectively

25.02.2009
During this recession it's more important than ever to get whatever you can for free. At , the design and branding agency that I run, we have recently started offering a service called Online Reputation Management. We become your company's eyes and ears online, monitoring all social media channels for chatter - good or bad - about your brand. We then proactively address issues and give you a bird's eye view of customer sentiment. We also create an online presence for you to use when blasting product announcements and press releases.

If you can't afford an agency like Fluidesign, here's a do-it-yourself guide to manage your brand and get free marketing through social media.

Get Online Identities

This may sound obvious, but I'm constantly amazed at how many companies aren't yet embracing social media. Sign up for . Get a Group going. Create a company page on . Depending on your industry, get a page. There are also countless industry-specific online identities.

Create a Blog

is quick, easy, and free. Publish content often (quality over quantity, however) to gain an audience.