Two CRM software market leaders, SAP AG and Siebel Systems Inc., have said their software is already designed to help follow the do-not-call rules. "The compliance with the do-not-call registry is a standard in our interaction center [system]," an SAP spokesperson said via e-mail.

"This case proves that product and service providers must do a better job policing those firms making solicitation calls on their behalf," said Keith Fotta, president and CEO of Gryphon Networks Corp., in a statement. Norwood, Mass.-based Gryphon specializes in providing do-not-call compliance software. The proper use of this compliance software can actually help companies "turn regulatory compliance into a competitive advantage," said Fotta.