"It's a nice improvement that shouldn't irritate too many people," Enderle said. "Picking what works for a competitor and enhancing it without destroying who you are is a tried and true strategy in the tech market."

User reaction to Twitter's new look has been mixed.

For instance, @ angyonghui_ tweeted, "The new Twitter update has a header thing that allows you to put a picture. It's starting to be like FB. Gosh please, don't."

However, @JackLaugher, tweeted, "Okay, the being able to have a header photo on the new Twitter is pretty cool :')"

And @iYiYiMelanie summed it up with, "I really can't decide if i like or hate new Twitter..."