In June, Apple unveiled its new iCloud service for iOS. iCloud, which will be released later this year, basically takes away the need for desktop computers by allowing the iPad to sync iTunes to an Apple server. The cloud is coming to the iPad--and Proskauer.

(Proskauer says it's too early to comment on iCloud and its impact.)

That's the way it goes for companies seeking brand enhancement through cutting-edge technology. Being first means exploring new territory instead of following a well-trod roadmap. Yet it's a risk Proskauer is willing to take with the iPad, benefiting what they've accomplished with it today and ready to deal with whatever comes tomorrow.

"You've got to be forward-thinking," COO Gurwitz says. "It's clear the world is changing."

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