Design guru Jony Ive will lead human interface design across the whole company while remaining head of industrial design. Eddy Cue, senior vice president of Internet Software and Services, will add responsibility for Apple's Maps and its Siri voice interface system.

Bob Mansfield, the longtime manufacturing chief who announced his retirement in June but decided in August not to retire after all, will lead a new group called Technologies. His group will bring together all of Apple's wireless teams as well as its semiconductor teams.

The IDG News Service