This is Tim: Cook on Apple's fourth-quarter earnings, the iPad mini, and more

26.10.2012

The comment that I think you're referencing [regarding Apple not doing a 7-inch tablet] is a comment that Steve had made before about 7-inch tablets, and let me be clear: We would not make one of the 7-inch tablets. We don't think they're good products, and we would never make one.

Not just because it's seven inches, but for many reasons. One of the reasons, however, is size. I'm not sure if you saw our keynote, but the difference in just the real estate size between the 7.9--almost 8--versus the 7 is 35 percent, and when you look at the usable area, it's much greater than that. It's from 50 to 67 percent. The iPad mini has the same number of pixels as iPad 2 does; you have access to all 275,000 apps that are in our App Store that have been custom-designed to take advantage of the full canvas. And so iPad mini is a fantastic product, it's not a compromised product like the 7-inch tablets. It's in a whole different league.