SEMPO's Boggs says that hiring such a service is a great thing for companies. "Third party verification of implemented SEO tactics is probably a wise thing for any company. One of the big ways that SEO agencies get work is by performing assessments of current organic performance, and pointing out areas for further improvement," he writes. Boggs points out that recent changes in the algorithm may alter the perspective from which these verifications are performed. Boggs´ predecessor, Bill Hunt, sees a good opportunity for SEO shops to prove their abilities in performing a solid work without using Black Hat techniques. "On the other hand," says Hunt, "some SEO shops will be scared since they will be discovered for using these and, as they are devalued in Brazil or their home countries, they will have a serious business impact." Hunt also sees a trend emerging, which can be attractive to many SEO's. "There will be some entrepreneurs that will use this as a great opportunity and will build new audit businesses from it," he writes on an email.

"In fact, some SEO-shops would love the idea of an independent audit, because that audit would prove how well they've done their services," writes the Italian, hot-blooded SEO consultant Gabriella Sannino. But, according to her, choosing one company to perform those verifications is a tricky quest. "The irony is it's possible to hire an independent auditor with little experience, who comes in and destroys the reputation of an excellent SEO-shop," she warns.

To Bleiweiss it would be a safety precaution for companies to seek such services. Although they do not. Whenever someone looks an SEO consultancy up, "It's always because they either want visibility for the first time, or they want better visibility than they got previously, or they want to repair the problems that got them in trouble, specifically because they want that visibility back," he writes. According to him, it´s not only a matter of discovering any irregularities, but is something enterprises can use when the time to set the fee with their SEO provider comes. "A well written audit becomes leverage in advocating to have a site owner then needing to actually pay someone to do the SEO afterward," says the Forensic SEO consultant.