The newspaper industry must change, or become yesterday's news

24.03.2012

Today, that description is no longer applicable to newspapers. Instead, it applies to the Internet. But all the myriad roles that newspapers played are each handled by separate organizations online. Game sites offer games. Weather sites offer weather. Craigslist and other such sites offer classifieds. Advertising networks sell and place the ads, and so on.

The transition is not just from paper to electronic media, but from doing everything to doing only one thing. Unfortunately, that doesn't work from a business perspective. Display and classified ads were where the money came from, in addition to subscription revenue.

In Internet parlance, news attracted eyeballs to newspapers and advertisements monetized those eyeballs.

In the electronic era, newspaper companies are doing the cost part, but other companies are doing the revenue part. And that's why newspaper companies think they're in trouble. But they're wrong.