• E stands for experimentation, identifying meaningful metrics and incorporating social into business models.

• E stands for evangelisation, choosing the right tools and fostering internal collaboration.

• P is for pervasiveness, scaling to match demand and securing long term funding.

• R is for realisation. "Learn those lessons, think about what you have to do about change management, how you got the executive sponsor and use this in the next project."

He says the bottom line for ICT decisions is this: "Effort must increase business value while reducing technology costs."