OTG is spending millions buying iPads and stands, developing custom apps, streamlining deployment, and altering the way its restaurants operate-all to improve the customer experience.

"You're ordering a sandwich and a beer and playing a bunch of games while sitting in the waiting room at LaGuardia, as the technology kind of melts away," Lee says. "How cool is that?"

covers Apple and Consumerization of IT for CIO.com. Follow Tom on Twitter . Follow everything from CIO.com on Twitter and on Email Tom at

in CIO's Tablet PCs Drilldown.