Industry needs to embrace environmentally sustainable business practices because it is the right thing to do and because governments worldwide will likely force the issue through new regulations and requirements. You can wait for the mandates or proactively improve your operations in ways that will positively impact the environment and deliver measurable cost savings and a long-term platform for sustainability.

Implementing a common technology platform for business process management and enterprise modeling will allow you to go green in more ways than one.

Mooney is vice president of Corporate Communications at Metastorm (www.metastorm.com).