The dynamics of Twitter's 'unfollow'

14.10.2011

Sue Moon also pointed out that the lack of interaction in Twitter is not necessarily a good indicator of break-ups. "85.6 percent of relationships do not involve any single Reply, Mention, or Retweet. 96.3% involve three or fewer," she said.

"This is why 'unfollow' is important to study (relationship) break-up," she highlighted.

"We confirm from our analysis that 'unfollow' is prevalent and irrelevant to the volume of interaction," concluded Sue Moon.

Other statistics that came out of the study point out to the growing popularity of Twitter. Based on the KAIST researchers study, Korean Twitter users grew from 7000 to 8000 per day in 2010. Twitter now has over 400 million users worldwide.