Sadly, hands-on learning still takes a backseat to old-school instructional models, including the dreaded lecture.

6. Give immediate feedback

If you've ever played sports, it's easy to understand this one. "Calling it at the point of the foul" creates teachable moments and greatly increases their impact. If a user falls for a company-generated attack and gets training on the spot, it's highly unlikely they'll fall for that trick again.

7. Tell a story

When people are introduced to characters and narrative development, they often form subtle emotional ties to the material that helps keep them engaged. Rather than listing facts and data, use storytelling techniques. (Editor's note: see, for example, .)