The Sidekick won't appeal to everybody: it's no dual-core, large screen, enterprise-heavy super phone. But then again, that's not really what the Sidekick brand is all about. It's not really meant to be used in the boardroom. The Sidekick was designed for social networkers, first-time smartphone owners and people who really appreciate a good QWERTY keyboard. I think the Sidekick succeeds at what it sets out to do and more. For $100, you get a 4G phone with some fantastic messaging capabilities and a fun but useful design.