"Our strength has been for the last 14 years to offer and partner with the best Canadian content properties and providers and then to partner with U.S. content providers, but ensure that when we present, it's relevant and in context for a Canadian audience," said Anderson.

The portal includes all of its former channels and has introduced four new sections -- Autos, InMovies.ca, YourMoney.ca and Best Health -- to total 22 channels.

The Best Health channel is the result of a partnership with Reader's Digest. Bell worked with the Internet Movie Database (IMDb) to create the new InMovies channel, which allows visitors to purchase movie theatre tickets.