Survey: Hong Kong shoppers influenced by social media

23.08.2011

"When face time is being squeezed, people switch online to share stories, gossip, tips and advice," said Simeon Mellalieu, general manager Ketchum Hong Kong. "Supporting this trend is smartphone penetration in Hong Kong that doubles the global average. Teenagers, businessmen and grandparents are using even two minutes of downtime to stay connected and share experiences with friends and loved ones."