Survey: HK shoppers willing to buy through mobile apps

11.08.2011

In addition, the number of companies planning to up their mobile apps marketing budget by more than 20 percent grow 22 percent year-on-year in 2011.

Fong warned that while mobile marketing presents opportunities, firms must have great products in the first place. "Bad products heavily marketed will extinct faster because negative comments spread quickly on social media," he said.