Studio Output is a relatively small agency that carries out creative media projects that interact with their audience to provide them with an exciting and memorable experience. The team behind the show, NeStyle Corporation, had also produced Beijing's spectacular opening and closing Olympic ceremony and with the design and help of Studio Output, it will produce what it calls the most technically advanced live show ever. The creative agency will use VFX, projection mapping and LED animation to wow the audiences.

A work-in-progress shot of the show's layout

The British agency has been tasked to provide creative direction and visual effects, using over 10,000m2 of LEDs along with live projection mapping onto waterfalls. Studio Output has been recognized for their creative skills in merging both the real world and digital world to an audience. It has previously worked and created the visual effects in videos such as Cher Lloyd's Swagger Jagger music video and the a that attracted millions of viewers on YouTube.

Studio Output was handed the Beijing project after their cutting-edge Immersive Movie Experience campaign for Sony's PlayStation Video Store. NeStyle Corporation is in charge of the Bird's Nest and its legacy and has been employed by the Chinese Government to produce the live shows.

This large-scale production will be directed by Lu Chuan, the Chinese film director who has been described as China's version of Danny Boyle - and whose previous film grossed more than £50 million in their opening weekends.