So here's my first pitch: Unless you're willing and able to highlight your own stuff -- in which case I'm all eyes and ears -- we'll focus on the tools and infrastructure that you're building on top of and integrating with. Moreover, I'll publish only what you approve. Ideally the final cut will include enough cinema verite to be interesting and useful, without crossing any lines you can't cross. I don't know if that's feasible, but I want to find out.

Then there's the question of incentive. It's clearly in my interest to pursue this idea, and it's in the interest of my readers, viewers, and listeners, but what's in it for you and your company? Here's my second pitch: You're doing innovative work, and one of your challenges is to find the people who can help you do more of it; showcasing your expertise and fluency with leading-edge software technologies might be a good way to attract that talent.

Want to try it? You know where to find me. (jon_udell@infoworld.com)