StratBridge.net extracts data from internal and external sources and displays it visually in Internet browsers and Microsoft Office applications. The analysis can be presented to users in Word, Excel, PowerPoint and Adobe PDF files.

Bill Hostmann, an analyst at Gartner Inc. in Stamford, Conn., said companies trying to market "perishable" products like basketball games, hotel rooms or live TV broadcasts are beginning to turn to this type of data analysis, which was first perfected in the airline industry.

"You're seeing more and more of this kind of analytical functionality being embedded in the application itself as a part of the process, as opposed to being done on a quarterly or weekly basis," Hostmann said. "The ROI is very fast on these types of applications."