Southern's new warehouse could handle RFID with a minimal investment simply by swapping out the scanners being used, Witty said. A team at Southern is aware of RFID's capabilities and is weighing all the technology issues, as well as the privacy issues for retail buyers, Witty said. If suppliers push the technology, 'we're ready,' he said. 'But I can't speculate when.'

Witty said he is fortunate to work for a company that's willing to invest in innovative technology, including wireless network. 'I'm lucky management sees the value in technology,' he said. 'Our suppliers feel taken care of and we're taking care of our customers.'