'The digital lifestyle driven by the online experience has proven its case globally,' Assabi notes. 'What we may see with regards to Web technology adoption is that SA may skip one or two generations of technology on the way to playing adoption 'catch up' and mobile devices of the future will drive the technology.'

Challenges

Africa lends itself to the widespread adoption of Web technologies, because of the chronic challenges that businesses face on a daily basis.

Mobile commerce (m-commerce) is one of the obvious technology candidates that Africa stands to benefit from. With an estimated 62 million handsets in Africa and a majority of the population being unbanked, putting one and one together is not very hard.