This came to a head recently when Sony announced it will and the company's shares hit a 31-year low in Tokyo trading.

But what is the cause of Sony's woes?

According to a recent article by the New York Times, titled How the Tech Parade Passed Sony By, it is due to the company having an "astonishing lack of ideas" and not making "any money" in years due to its complete lack of a "hit product."

However, ask Sony and it will strongly disagree with the sentiment.

"We are not out of ideas and probably the opposite is true, where we've been accused of having too many ideas," Sony A/NZ managing director, Carl Rose, said in an exclusive interview with ARN.