Patterson is taking the same approach at the company's new backup data center, which is located in Scottsdale, Ariz. Racks are already being assembled in the new facility, and the designs for which servers go into which racks are nearly complete. The servers will be installed in January, and if all goes according to plan, the new data center will go live next June. "We are looking at the hottest, biggest boxes we can put in," he says. "But keeping it cool won't be an issue."