Salesforce targets finance industry with new app

27.02.2007

Pombriant called the announcement significant, pointing out that it is the first concrete demonstration that the SaaS platform is real and that the so-called long tail of SaaS is not just about smaller applications or applets.

"We are talking about a big sophisticated application that companies typically built in-house because they couldn't find the expertise from vendors," Pombriant said.

Salesforce will continue to roll out additional solutions for the financial services industry, including a Banking Edition, Capital Markets, Insurance, and Mortgage editions, Collins said.

The Wealth Management Edition will be priced at US$500 per user, per month and will be available in the third quarter.