Called Mobile Lite, the services offers salesforce.com customers basic access to some of the most common Salesforce CRM features.

"We want even more customers to experience the success possible with mobile access to our cloud," said Marc Benioff, chairman and CEO, Salesforce.com. "We want our customers to take the cloud with them, wherever they go. By delivering mobile access to our cloud for free, we're accelerating adoption and delivering value to customers in times when they need it the most."

According to the research company Yankee Group, such services are the trend moving forward. "Ten years ago, accessing applications on your cell phone was considered advanced. Today, mobile access to enterprise applications is expected," said Sheryl Kingstone, director, enterprise research, of Yankee Group.

Mobile CRM

Salesforce CRM delivers an integrated set of real-time applications that enhances collaboration between sales and marketing divisions across the enterprise. Enhancements to the application now allow companies to interact more closely with their customers, regardless of where they take place.