RIM CEO vows to wow with BlackBerry 10

02.05.2012

"We're nearing completion on BlackBerry 10," Heins revealed. "Quality matters: I want the BlackBerry 10 experience to be perfect. I want to wow people. There's much more to come than what you saw yesterday [in the conference keynote]."

To that end, RIM has begun talks with partners about the possibility of licensing BlackBerry 10 for a range of embedded systems and devices, including medical equipment, automotive telematics and entertainment systems, and smart grids, according to Heins. "RIM will be offering them the best mobile computing platform," he said. There's no talks or plans currently to license it to other smartphone or tablet makers.

The enterprise market remains important to RIM. "We had our enterprise pieces separated and fragmented," he said. "Now we put them under [RIM CIO] Robin Bienfait. Now that we have, we'll push the throttle pedal a bit more. I want to be No.1 in the enterprise, and I need BlackBery 10 as the platform [to do that]."

He acknowledged the steep slide of RIM's U.S. market share, even in its traditional enterprise strongholds. "In the U.S., we have an uphill battle, there's no question," he admitted. "We are where we are. I'm convinced with the BlackBerry 10 portfolio, we will be a strong contender in the U.S. and gain market share."

"I'm here to win," he said. "I'm not here to just stay in the game."