RIM bets on BBX to reel in app developers

03.11.2011

All told, then, RIM is making a major push to take back a leading role in the world of mobile apps. This is somewhat of a shift from a company whose for RIM since the company was primarily focused on delivering the best Web experience and not on getting the latest applications. And while RIM has been in a state of limbo for most of the year the company is betting that its new platform will spark new interest in the company and generate more innovative apps.

"Developers are making money on the BlackBerry platform," Saunders says. "And the BBX platform is a rich palate that developers can use to create even richer experiences."

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