Consolidated system

The Siebel system that Select Comfort is rolling out will take multichannel internal and partner customer information feeds via XML, flat-file and electronic data interchange formats, Thyken said.

The consolidated data will be used to study trends involving customer activity, he said. Moreover, the application will let nontechnical users analyze data by store or geographical region, he added.

Currently, Select Comfort uses a Cognos-based customer data warehousing system; that will be phased out in favor of the Siebel software, which Thyken described as more intuitive.

When the system is fully installed, the retailer will be able to aggregate customer activity data with human resources and plant operations and other data. Thyken did not disclose the cost of the installation.