But Jobs was about more than design just for the sake of looking good--the design decisions Apple makes also take usability into account. That 2002 article recounts the creation of the first flat-panel iMac and how Jobs scrapped an early version of the desktop because its design failed to impress. Josh Quittner recounted the subsequent meeting between Jobs and Apple executive Jonathan Ive:

That's an approach to creating products that sticks with other Apple employees, even after they leave the company. "You almost imagine that Steve is in your office," Flipboard founder and ex-Apple engineer Evan Doll told the San Francisco Chronicle. "You say to yourself, what would he say about this? When you're kicking around an idea for a product, or for a feature, you'll even say it in discussion--'Steve Jobs would love this!' or, more often, 'Steve Jobs would say this isn't good enough.' He's like the conscience sitting on your shoulder."