Red Hat with its Andiamo effort seeks to make it easier to use its products. Primarily a JBoss initiative, Andiamo is intended to make Red Hat products more approachable to more people. Technologies such as the JBoss Enterprise Application Platform would be fitted with Andiamo technologies. Andiamo is an Italian word for "onward," said Mark Little, Red Hat's vice president of engineering for middleware.

"The whole effort is about improving our out-of-the-box experience, making it easier to manage everything we do," such as configuration and runtime management, Little said. "Our target audience has changed a lot," Little said. "It's not just cutting edge developers [anymore]."