The Purisma Customer Registry uses a Web services architecture to connect to other enterprise systems and external data sources such as Dunn & Bradstreet.

XO Communications, a national telecommunications services company, piloted the Purisma solution for order entry, service provisioning, and billing across three different customer systems.

Data correlation between disparate company CRM systems saw a 45 percent improvement, according to Dave Frieder, vice president of information technology for XO.

In related news, Purisma announced an expanded relationship with investor Informatica. Purisma Connect for Informatica will plug in to and integrate the Customer Registry with Informatica's PowerCenter data-integration platform.

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