The service, however, does not end there. TPV acts as a sort of monitoring mechanism that evaluates how effective a telemarketing program is in bringing in results based on consummated sales. 'We have a feedback program that generates comments on how telemarketing can be improved by, for example, using (the word) 'such' instead of 'so',' David described.

Since most companies in the U.S. outsourced their telemarketing offshore to countries like the Philippines, these recorded conversations may actually involve Filipino call center agents. But as an independent TPV provider, David said a player like Pilipinas Teleserv has a 'relationship' only with the principal client (or the one that outsources its telemarketing), not with the call center that provides the telemarketing service.

TPV is also meant to complement Pilipinas Teleserv's current business. The company operates a 200-seat facility, located in Quiapo in the city of Manila, which employs around 320 agents that fill up three eight-hour shifts.

'Our current services for DFA and NSO take up mainly our day shifts so TPV takes up our excess capacity at night,' David said. 'We knew we were too small to do outbound telemarketing ourselves.'