Compared to India, Canada, and the United States where attrition rates go as high as 90 percent or even more, the Philippines have a much lower attrition rate at about 50 percent.

According to Ibrahim, what's helping the country maintain a low attrition rate is the fact that most contact centers now have implemented lifestyle programs, organizing and providing several activities like sports competitions, battle of the bands, and other recreational activities.

In terms of customer satisfaction, IRMC data shows that the Philippines also has the least percentage of customer complaints with only 11 percent for every hundred calls, while India and Canada posted 16 percent and the U.S. 14 percent.

Multiplier effect

'The Cyberservices corridor has changed our perspective of ICT and allowed us to look at its impact on the Philippine economy in a more holistic way,' said CICT chairman Ramon Sales in a separate interview.