Personalising the retail experience

01.08.2012
Motorola Solutions' vision for its presence sensing and location-based tools portfolio is to transform 'the store' into 'my store', according to its business development director for retail, Anand Mehta.

For instance, a family of four can be alerted to different show times, special enclosures and souvenir stores based on their known preferences or general profile. Mehta shared with Computerworld Singapore the presence and location technology landscape of the region.

1) Retailers in the region can be very cost conscious and slow in adopting technology. What is your go-to-market strategy then?

In the last two years, we are seeing retailers assessing the adoption of technology against its impact on business. Technology valuations are also being based on return on investment (ROI) rather than capital expenditure.

Put simply, it is all about the business case and that is how it should be. Our go-to-market strategy is thus aligned with our customers - we must have business impact with a fair ROI.

Organisations do not have the time or expertise to experiment with conceptual solutions of the future. At Motorola Solutions, we do an incredible amount of internal analysis, leveraging our domain knowledge, before speaking to some of our customers and developing a POC (proof of concept) with them.